While You Were Sleeping presents an antagonistic entity the Creative Resource Agency (CRA), an organization that actualizes the “Black Tax” on minority creatives and brings it to life, with real intrigue and true consequences on the cast. Through its layered story and striking visuals, the film delves into the cultural exploitation and systemic barriers faced by Black and minority creatives, offering a powerful narrative that amplifies marginalized voices and challenges the status quo in the creative industry.
Directed by Julien and Justen Turner, who were named to Forbes’ 30 Under 30 Class of 2022 in the Hollywood and Entertainment category, the film draws inspiration from cult classics of action and suspense. Combining mystery, intensity, and stylish ensemble cast heist elements, While You Were Sleeping tells a gripping story of resilience, creativity, and the power of collective progress. The film is intricately linked to A Ma Maniére's While You Were Sleeping collection, a landmark collaboration that unites Nike, Jordan Brand, and Converse for only the second time in history, in celebration of the brand’s 10-year anniversary.